Established in 20091) StuddedSpikes by Djamee, started late in 2009 as an accessory line made of studs (Swarovski crystal) and spikes. The spikes that can cut you, if you are not careful.
His plan led him right where his imagination allowed him to wander. The Gothic store in the East Village. Gothic Renaissance was an early Studdedspikes retailer. Models strutted StuddedSpikes by Djamee™ the catwalk during some stunning appearances during Brooklyn Fashion Week. One held in a Church, that year and the next season at a movie studio at The Brooklyn Navy Yard. That same year, his business partner Stanley Kaplan, had to close his Talent Agency and Models offices Downtown Manhattan. This was a new challenge for Djamee. Unbeknown to most after the 2008 financial crash, Djamee was living out of friends' houses. Mainly on couches. He also was sleeping under his desk at his office. He had been homeless, working on orders and even creating the outfits samples for the shows from those motels. To their credit, his family and best friends who have always been supportive of him, had absolutely no idea what he was going through. He learned a lot about human character during these times. An experience he didn't wish on anyone; but an experience he had welcome nevertheless. |
2) He eventually took on a Messenger job in Manhattan. Turned out this was a place Stanley Kaplan used to call to order messengers from.
In two weeks, he had relieved himself from financial pressure. However, he ended up pausing StuddedSpikes original format. He did not see himself gluing metals much longer and the niche had become saturated with pop stars like Lady Gaga, and Rihanna, using stylists to unmatched levels of glitz; glitter and bondage imagery for their music videos and live shows. He re-focused his energy in building his modeling and talent agency online. In october 2011 his agency was verified by Casting Networks Inc. In the meantime he was at least able to pay his bills with the money he had coming every week from his job. In 2013 he stopped producing Studdedspikes accessories, even though some of his handmade leather gloves were selling for over $300 a pair. Around this time in June 2019, he jumped head first to the POD business model to launch a new version of StuddedSpikes. The stars were aligned. A few years back in 2010, he had attempted to secure studdedspikes.com and it was not available. Then there it was, available to buy. The new version of StuddeSpikes.com went live Saturday August 14th 2021 |
3) Sometimes, you need signs like these to remind you the Universe has its own timing. Just be ready. After a year with almost no sales Djamee realized that his plan was bigger than getting money from t-shirts on demand immediately.
He would be a fool to think that his audience had not moved on. Because they did. This time he knew it was for real; because his "WHY," was stronger than a marketing strategy or statistics.
On June 22 2015, he was mourning the loss of his late mother.
This had been 4 years In 2019 and on the fateful day of remembrance; he received another sign while daydreaming.
He knew he would always grow as a designer no matter the platform or the time. "I just needed to have a STRONG WHY. "
When he was only a teenager, his late mother would drive him around town for interviews and promo tours. This had not been in vain.
She was the only manager he ever had. Or at least on top of being the best mother, she was a tenacious and successful manager to him. Her memory deserved that he kept on pushing. No excuses, no if or buts.
And yes the beauty products and unisex fragrances are coming soon too.
Far gone will be the acne day. Studdedspikes Brand Ambassadors, that you can see in the video below are in their late teens. They will share with you their own progress and results using StuddedSpikes products.
Djamee focus is on developing a fragrance line anyone with good taste would love to adore.
One day, Djamee got stuck in an elevator with Joan Collins. The perfume she was wearing had overtaken him; so much so that he forgot to say hello or to thank her for the original Dynasty explosive soap opera's days. The perfume she was wearing had overtaken him. He was wondering who could smell that good. Joan Collins of course.
The ageless lady was most likely wearing her own signature fragrance. One companion was standing beside her.
Djamee knows that a scent can make you travel without a plane. A scent can propel your whole being to a wonderful place. Some fragrances can evoke all kinds of emotions in you and bring back cherished memories.
The seed was planted. Djamee would work on his own fragrance. It would resonate the most with the people who align with his style and StuddedSpikes.
He would be a fool to think that his audience had not moved on. Because they did. This time he knew it was for real; because his "WHY," was stronger than a marketing strategy or statistics.
On June 22 2015, he was mourning the loss of his late mother.
This had been 4 years In 2019 and on the fateful day of remembrance; he received another sign while daydreaming.
He knew he would always grow as a designer no matter the platform or the time. "I just needed to have a STRONG WHY. "
When he was only a teenager, his late mother would drive him around town for interviews and promo tours. This had not been in vain.
She was the only manager he ever had. Or at least on top of being the best mother, she was a tenacious and successful manager to him. Her memory deserved that he kept on pushing. No excuses, no if or buts.
And yes the beauty products and unisex fragrances are coming soon too.
Far gone will be the acne day. Studdedspikes Brand Ambassadors, that you can see in the video below are in their late teens. They will share with you their own progress and results using StuddedSpikes products.
Djamee focus is on developing a fragrance line anyone with good taste would love to adore.
One day, Djamee got stuck in an elevator with Joan Collins. The perfume she was wearing had overtaken him; so much so that he forgot to say hello or to thank her for the original Dynasty explosive soap opera's days. The perfume she was wearing had overtaken him. He was wondering who could smell that good. Joan Collins of course.
The ageless lady was most likely wearing her own signature fragrance. One companion was standing beside her.
Djamee knows that a scent can make you travel without a plane. A scent can propel your whole being to a wonderful place. Some fragrances can evoke all kinds of emotions in you and bring back cherished memories.
The seed was planted. Djamee would work on his own fragrance. It would resonate the most with the people who align with his style and StuddedSpikes.
Our Team
Djamee Raphael
Creative Director Designer
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